The People Behind the Funding

Our team has run businesses and has been turned down by banks. We pair funding options with practical guidance from people who understand both sides of the application.

Sara Weldon and her partner on their Florida farm with a highland cow and chickens
$120M+Funded to date
1,500+Businesses funded
6 yearsHelping clients grow

Funding With Guidance

We built TruFinCo because traditional financing often does not serve what businesses and individuals need. Sound plans deserve access to capital.

We pair each funding option with guidance through the application. Whether you are growing a business, investing in real estate, or repairing your credit, our job is to find the option that fits your situation.

We are transparent about terms, and we expect to work with our clients well beyond a single deal.

Our Farm in the News

When Hurricane Milton reached Florida, Sara stayed on the farm rather than leave her animals behind. The story was covered nationally.

  • Yahoo News
  • The Washington Post
  • New York Post
  • People Magazine

Our Team

Experience across finance, business development, real estate, and credit repair.

  • Sara Weldon

    Sara Weldon

    President

    Sara started her first business at 20 and learned what it takes to build one through plenty of wins and a few hard lessons. Away from work, she runs a farm in Tennessee with highland cows, goats, and more chickens than she can count.

  • Rick Bass

    Rick Bass

    Vice President

    Rick has spent more than 25 years in lending, and his favorite clients are the ones other lenders turned down. He founded TruFinCo to help business owners get funded, and many of the people he's worked with have become lifelong friends.

  • Dusan "Duke" Blagojevic

    Dusan "Duke" Blagojevic

    Sales Performance Manager

    Duke's background spans business partnerships and real estate, and he uses both to shape funding around what each client actually needs. Outside the office, you'll find Duke digging through record shops for vinyl, shooting pool, or planning the next trip.

  • Harold Baltodano

    Harold Baltodano

    Bilingual Finance Officer

    Harold spent 12 years in sales, helping several companies make the Inc. 5000 list. Raised in a migrant family, Harold knows what it takes to build something from the ground up, and works closely with business owners, in English or Spanish, to find funding that fits where they want to go.

  • Manuel Compean

    Manuel Compean

    Processor and Bilingual Finance Officer

    Manuel worked as a banker and a teacher before joining TruFinCo, and brings more than 12 years of customer service to every file, working with clients in English or Spanish. Outside work, you can usually find Manuel running hills, shooting hoops, or exploring somewhere new.

  • Abby Berondo

    Abby Berondo

    Client Outreach Coordinator

    Abby is often the first person clients talk to at TruFinCo. She's organized, quick with technology, and keeps things moving on the busiest days. She unwinds with running and yoga.

  • Vanessa Martinez

    Vanessa Martinez

    Client Outreach Coordinator

    Vanessa comes from hospitality and international client service, and she has a natural way with people. She takes the time to understand where each client stands and points them toward the right financing, clearly and honestly. In her free time she enjoys road trips and getting out into nature.

Specialist Partners

When a need falls outside our core services, we refer you to a specialist we trust.

  • Shawn Moodie

    Shawn Moodie

    Business in a Box / Business Credit Builder

    Shawn helps businesses build strong credit profiles. With years of experience in credit repair and business credit, he works with owners step by step to improve their standing so they qualify for better funding.

    Schedule a meeting
  • Kemp Nicholas

    Kemp Nicholas

    Real Estate Specialist

    Kemp is a CPA who works with real estate investors and developers. He draws on a wide network of specialist lenders to finance everything from fix-and-flips to commercial developments.

    Schedule a meeting

Review Your Funding Options

Tell us what you need, and we will tell you plainly what is available.

(888) 463-8972Request a Call