Disclaimer

TruFinCo LLC can not and does not make any guarantees about your ability to get results or earn any funding with any of our ideas, information, tools, or strategies. Nothing on this page, any of our websites, or any of our content or curriculum is a promise or guarantee of results or future earnings, and we do not offer any legal, medical, tax, or other professional advice. Any financial numbers referenced here or on any of our sites are illustrative of concepts only and should not be considered average funding, exact funding, or promises for actual or future funding. Use caution and always consult your accountant, lawyer, or professional advisor before acting on this or any information related to a lifestyle change or your business or finances. You alone are responsible and accountable for your decisions, actions, and results in life, and by your scheduling a consultation with us, you agree not to attempt to hold us liable for your decisions, actions, or results, at any time, under any circumstance.

Use of Services

By accessing or using our services, you agree to comply with these Terms of Use. Our services are intended for informational purposes only and should not be interpreted as financial, legal, or professional advice. TruFinCo LLC reserves the right to modify, suspend, or discontinue any aspect of our services at any time without notice.

Limitation of Liability

To the maximum extent permitted by law, TruFinCo LLC shall not be liable for any direct, indirect, incidental, special, consequential, or exemplary damages, including but not limited to, damages for loss of profits, goodwill, use, data, or other intangible losses resulting from the use of or inability to use our services.

Intellectual Property

All content on this website, including text, graphics, logos, icons, images, audio clips, and software, is the property of TruFinCo LLC and is protected by United States and international copyright laws. The compilation of all content on this website is the exclusive property of TruFinCo LLC and is protected by United States and international copyright laws.

Governing Law

These Terms of Use shall be governed by and construed in accordance with the laws of the United States and the State of Tennessee, without giving effect to any principles of conflicts of law. Any dispute arising under or relating in any way to these Terms of Use shall be resolved exclusively by final and binding arbitration in Nashville, Tennessee.

Changes to Terms

TruFinCo LLC reserves the right to update or modify these Terms of Use at any time without prior notice. Your continued use of our services following any changes constitutes your acceptance of the revised Terms of Use.

Introduction

TruFinCo LLC ("TruFinCo," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at trufinco.com, use our services, or communicate with us, including via text message (SMS/MMS). Please read this Privacy Policy carefully. By using our website or services, you consent to the practices described in this policy.

Information We Collect

We may collect the following types of personal information:

• Contact Information: name, email address, phone number, and mailing address.
• Financial Information: credit score range, business revenue, and funding needs as provided by you through our consultation forms.
• Business Information: business name, industry, years in operation, and related details.
• Technical Information: IP address, browser type, device type, operating system, referring URLs, and browsing behavior on our website.
• Communication Records: records of your communications with us, including emails, phone calls, text messages, and form submissions.
• Cookies and Tracking Data: we use cookies, pixels, and similar technologies to collect information about how you interact with our website.

How We Use Your Information

We use the information we collect for the following purposes:

• To provide and manage our financial consulting services.
• To schedule and confirm consultations and appointments.
• To send you appointment reminders, follow-ups, and service-related communications via email, phone, or text message.
• To respond to your inquiries and provide customer support.
• To improve our website, services, and user experience.
• To send marketing communications where you have opted in to receive them.
• To comply with legal obligations and protect our rights.

How We Share Your Information

We do not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information in the following limited circumstances:

• Service Providers: we may share information with trusted third-party service providers who assist us in operating our website, conducting business, or servicing you (e.g., CRM platforms, email service providers, scheduling tools), so long as they agree to keep this information confidential.
• Legal Requirements: we may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena).
• Business Transfers: in the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

We do not share your personal data, including phone numbers or SMS consent information, with third parties or affiliates for marketing or promotional purposes.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. When your information is no longer needed, we will securely delete or anonymize it.

Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you.
• The right to request correction of inaccurate or incomplete information.
• The right to request deletion of your personal information.
• The right to opt out of marketing communications at any time.
• The right to withdraw consent where processing is based on consent.

To exercise any of these rights, please contact us at info@trufinco.com.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies (such as pixels and analytics tools) to enhance your browsing experience, analyze site traffic, and understand where our visitors are coming from. You can control cookie preferences through your browser settings. Disabling cookies may affect the functionality of our website.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those websites. We encourage you to read the privacy policies of any third-party sites you visit.

Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child under 18, we will take steps to delete that information promptly.

SMS Consent and Opt-In

By providing your phone number and checking the SMS consent box on our contact or booking forms, you expressly consent to receive text messages (SMS and MMS) from TruFinCo LLC. These messages may include:

• Appointment confirmations and reminders.
• Follow-up messages related to your consultation or inquiry.
• Service updates and important account notifications.
• Promotional messages about our services (only if you have opted in).

Consent to receive text messages is not a condition of purchase or service. You may choose not to opt in and still use our services.

Message Frequency

Message frequency varies depending on your interactions with TruFinCo. You may receive messages related to appointment scheduling, follow-ups, and service-related updates. We will not send an excessive number of messages.

Message and Data Rates

Standard message and data rates may apply depending on your mobile carrier and plan. TruFinCo is not responsible for any charges incurred from your carrier for receiving text messages.

Opt-Out Instructions

You can opt out of receiving text messages at any time by replying STOP to any message you receive from us. After opting out, you will receive a one-time confirmation message, and no further text messages will be sent unless you re-subscribe.

Help

For help or questions about our text messaging program, reply HELP to any message you receive from us, or contact us directly at info@trufinco.com.

SMS Data Privacy

Your phone number and SMS consent information will not be shared with third parties or affiliates for marketing purposes. We only use your phone number for the purposes described in this policy. All SMS opt-in data and consent records are handled in accordance with our Privacy Policy above.

Supported Carriers

Our SMS program is supported by major U.S. carriers. Carriers are not liable for delayed or undelivered messages.

Contact Information

If you have any questions or concerns regarding these Terms of Use, Privacy Policy, or SMS Terms, please contact us at:

TruFinCo LLC
Email: info@trufinco.com
Website: trufinco.com